时尚类电子期刊APP色彩设计

APP Color Design of Fashion Electronic Journals

目的时尚类电子期刊APP色彩设计关系到期刊形象的树立和用户的阅读体验,作为设计师应高度重视色彩设计,通过色彩设计引导用户从美学意义上了解和鉴赏时尚潮流,激发用户的时尚消费。方法梳理了当前时尚类电子期刊APP色彩设计存在的问题,从时尚趋势、用户体验、色彩心理学角度进行了案例分析。结论提出了设计师应注意把握色彩的流行趋势、突出色彩的个性、区分色彩的功能、注重色彩的情感、驾驭色彩的动态等5项建议,期望为该领域APP的色彩设计带来新的启示。

The APP color design of fashion electronic journals is related to the journal image and the users＇ reading experience. Designers should pay more attention to the color design, guiding users to understand and appreciate fashion, and stimulating the fashion consumption. It reviews the current problems existing in fashion electronic journals APP color design, and analyzes cases from the perspective of fashion trend, the users＇ experience, and the color psychology. Thus it gives the five suggestions： designers should pay attention to the color fashion trends, highlight the color character, distinct the color function, focus on the color emotion, and control the color dynamic, expecting to bring new inspiration for APP color design.