民俗文化在平面设计中的新生

Rebirth of Folk Culture in Graphic Design

目的探究民俗文化在平面设计中的创新应用及其发展方向。方法从民俗文化的传承与发展谈起,结合现状引出平面设计对民俗文化的创新与借鉴的可行性,接着以民俗文化的内涵为基础,总结民俗文化在平面设计中的商业价值、文化价值和审美价值,再分别结合具体实例论述民俗文化在标志设计、招贴设计、广告设计、包装设计等平面设计领域的全新应用方式,总结未来民俗文化与平面设计融合的发展路径,并对相关的设计师提出要求。结论在现代平面设计当中创造性地应用民俗文化元素是时代发展的必然选择,如此既能够为优秀的民族文化开拓出更加广阔的传承路径,又能借助中华民族的情感认同更好地体现设计思想,引发人们的强烈共鸣,从而取得更加理想的设计效果。

It aims to explore the innovative application and development direction of folklore culture in graphic de- sign. Starting from the inheritance and development of folk culture, combined with the status quo of feasibility leading to innovation of graphic design of folk culture and reference, and then based on the connotation of the folk culture as the foundation, it summarizes the folk culture in graphic design, commercial value, cultural value and aesthetic value, and then combined with the new application specific examples to expound the folk culture in logo design, poster design, ad- vertising design, packaging design, graphic design, sums up the future development path of folk culture and the integra- tion of graphic design, and puts forward the relevant requirements of the designer. In modern graphic design, the creative application of folk culture is the inevitable choice of the era development, so as to inherit the path for the excellent na- tional culture to develop a broader, but from the emotional identity to better reflect the design thought of the Chinese na- tion, triggering a strong response from the people, so as to achieve the design effect is more ideal.