基于小众化用户需求的产品设计方法

Product Design Method Based on Niche User Needs

目的在消费人群需求层次日趋多样化、差异化的前提下,借用"小众化"消费群体需求概念,提出目标用户消费心态需求特征,针对目标用户需求特征进行满足需求的有效产品设计方法。方法通过小众群体需求特征的提炼,得出受小众用户青睐的个性化、休闲、愉悦、多样化、小批量、体验感等要素。基于要素构筑产品设计表现信息,提出突出设计新意、凸显用户体验、使用功能集成、体现个人定制等方法,并在每一方法中引用实际的案例验证该方法是否有效,从而探索如何把对目标用户研究结果转化为有效、具有美感、有针对性的产品设计手段。结论该方法通过消费心态来描述目标用户需求及特征,有效帮助产品设计定位,从而构建产品设计信息。能够解决在产品设计中个性化、情感化、多样化等问题,有针对性地表现用户符合认知、突出时尚、个性的特点。

On the premise of the increasing diversity and diversity of the demand level of the consumer, borrowing a niche concept of consumer demand, it puts forward the target user consumption mentality demand characteristic, target users demand characteristics to meet the demand of effective product design method. By minorities refine the features of demand, it is concludes that the niche customers personalized leisure pleasure diversified small batch experience elements based on factors such as building information product design performance, outstanding design new highlight the user ex- perience using reflect individual customization methods such as functional integration, and in every way to refer to the actual case to verify the validity of this method, so as to explore how to get to the target user research results into effective means of aesthetic of the targeted product design. The method by consumer psychology describes the target user require- ments and the characteristics of effective help product design positioning, to build product design information can be solved in the product design personalized diversification emotional problems, targeted to show the characteristics of user cognitive highlight fashion personality.