运用互联网思维看中药产业链流通环节中批发企业的横向整合机会

Horizontal Consolidation Opportunities of Wholesale Enterprises in Circulation Link of Traditional Chinese Medicine Industry Chain with Internet Thinking

以往对中药产业链的研究大多数是基于工业时代传统企业的研究,且主要关注产业链的内涵、特点、存在问题、组织模式与优化等方面。由于中药产业链涉及产业较广且结构复杂,链条上信息严重不对称,所以在纵向与横向细化方面还有很大差距。而在网络时代,运用互联网思维可以让中药产业链回归商业本质,回归产业链的本质。如何发挥产业协同价值,如何兼顾到不同的利益主体,如何对产业链乃至整个商业生态进行重新审视,进而对产业链进行整合是非常重要的。运用互联网思维与平台化商业模式对中药产业链流通环节中批发企业进行横向整合,既有效解决了产业的四大痛点,提升了各企业的运营能力与利润水平,最重要的是还通过连接产生了大数据的应用价值,在平台上形成了资金蓄水池金融服务,这些都将为平台产生几何倍数的资本价值。

In the past,most researches on the traditional Chinese medicine（ TCM） industry chain were based on the research of traditional enterprises in the industrial age, and focused on the connotations,characteristics,existing problems, organizational model and optimization, and so on. Because the industrial chain of TCM involves a wide range of industries, its structure is complex and the information in the chain is seriously asymmetrical,there is still a large gap in the vertical and horizontal refinement. And in the internet age,internet thinking can make TCM industry chain return to the nature of business,return to the nature of industrial chain. Further,how to play the synergistic value of industry,how to balance the different interests,how to reexamine the industrial chain and the whole business ecology and then to integrate the industrial chain is very important. Taking internet thinking and platform business model, the horizontal integration of the wholesale enterprises in the circulation of TCM industry chain can effectively solve the four major pain points of the industry,improve the operation ability and the profit level of the enterprise,the most important is the application value of big data by connecting, financial services arising from pools of capital on the platform, these will be geometric multiples of capital value created for the platform.