“一带一路”视域下高素质跨境电商客服人才培养研究

Study on the Cultivation of High-quality Customer Service Talent of Cross-border E-commerce under the “The Belt and Road”

跨境电商客服人员与客户的沟通效果直接影响订单的转化率和客户的购物体验。"一带一路"国家战略为中国跨境电商带来了巨大的商机,也对跨境电商客服人员提出了更高的要求。优化跨境电商客服人才培养模式、提升客服人才综合素质、加强校企合作对推动跨境电商客服人才培养质量和跨境电商行业的蓬勃发展至关重要。

The communication between the customer service staff of cross - border E - commerce and customers directly affect the conversion rate of orders and customer shopping experience. ＂The Belt and Road＂ brings huge business opportunities to the cross - border E - commerce in China. Meanwhile, it puts forward higher requirements for the cultivation of customer service talents. Optimizing the talent cultivation mode, improving the overall quality of talents and deepening the school - enterprise cooperation are very crucial to the cultivation quality of the Cross - border E - commerce talent and the rapid development of cross - border E - commerce industry.