摘要
跨境电商客服人员与客户的沟通效果直接影响订单的转化率和客户的购物体验。"一带一路"国家战略为中国跨境电商带来了巨大的商机,也对跨境电商客服人员提出了更高的要求。优化跨境电商客服人才培养模式、提升客服人才综合素质、加强校企合作对推动跨境电商客服人才培养质量和跨境电商行业的蓬勃发展至关重要。
The communication between the customer service staff of cross - border E - commerce and customers directly affect the conversion rate of orders and customer shopping experience. "The Belt and Road" brings huge business opportunities to the cross - border E - commerce in China. Meanwhile, it puts forward higher requirements for the cultivation of customer service talents. Optimizing the talent cultivation mode, improving the overall quality of talents and deepening the school - enterprise cooperation are very crucial to the cultivation quality of the Cross - border E - commerce talent and the rapid development of cross - border E - commerce industry.
作者
王琼
WANG Qiong(International Business Department of Zhejiang Financial Professional College, Hangzhou Zhejiang 310018, Chin)
基金
2017年度浙江省高校访问工程师"校企合作项目"(项目编号:FG2017094)
关键词
“一带一路”
跨境电商客服人才
培养质量
"The Belt and Road"
customer service talents of cross - border E - commerce
cultivation quality