摘要
移动互联网背景下，生态消费已经越来越引起重视，因此，探索移动互联网下的生态消费行为意向的驱动因素，将有利于社会的长远发展。通过对现有研究文献的梳理和实证研究，论证了消费者在消费过程中体验到的感知价值和个人消费观念两个视角对生态消费行为意向的影响，并将受教育程度作为个人因素，讨论调节作用。最后得出了影响移动互联网环境下生态消费行为意向因素的结论。
Under the background of mobile Internet, ecological consumption has gained more and more attention, therefore, exploring the mobile Internet ecological consumer behavior intention will be conducive to the long-term development of the society. Combed the existing research literature and empirical research, the paper demonstrated the consumers＇ perceptions of value in the process of consumption experience and personal consumption idea of ecological consumption behavior intention, and discussed the adjustment of the level of education as an individual factor. Finally, it found out the impact factors on ecological consumer behavior intention in the mobile Internet environment.
作者
刘宇涵
刘永松
LIU Yuhan1, LIU Yongsong2(1. Business College, Beijing Union University, Beijing 100025, China; 2. Communication School, Yunnan University of Finance and Economics, Kunming Yunnan 650221, Chin)
出处
《生态经济》
北大核心
2018年第4期130-135,141,共7页
Ecological Economy
基金
北京市教委社会科学计划资助项目“基于移动电子商务的北京网络消费发展路径研究”(SM201611417003)
国家自然科学基金项目“创新型企业持续创新机遇的决策模式和机制研究”(71262016)
国家自然科学基金项目“创新型企业持续创新过程战略风险决策及预警研究”(71663058)
北京联合大学北京学基地校级项目“北京新媒体舆论引导对首都消费的影响机制研究”(Sk50201507)
关键词
移动互联网
生态消费
感知价值
个人消费观念
mobile Internet
ecological consume
perceived value
personal consumption concept
