组织募捐方式对员工捐赠数额的影响研究——面子倾向和权力距离的调节作用

The Influence of Organization Fundraising Techniques on Employees' Donation Amount:The Moderating Effect of Face Orientation and Power Distance

采用情境式问卷调查的方法探讨组织募捐方式对员工捐赠数额的影响,考察人口统计特征、面子倾向和权力距离的调节作用。共回收有效问卷601份,通过方差分析、多元线性回归分析对理论模型和研究假设进行检验,结果表明:组织募捐方式对员工捐赠数额有显著的影响;年收入、职位以及单位性质在组织募捐方式和员工捐赠数额间关系中具有调节作用;面子倾向中赢面子倾向调节作用显著,对于赢面子倾向比较高的员工,公开捐赠名单和数额他们捐赠的更多,而怕丢面子倾向调节作用不显著;权力距离调节作用不显著,但进一步分析表明,对于高权力距离感知的员工,组织者是上级时员工捐赠的更多。

A situational questionnaire survey is adopted to explore the influence of organization fundraising techniques on employees＇ donation amount. The moderating effects of demographic characteristics,face orientation and power distance are also examined. 601 valid questionnaires are collected. By the analysis of variance and multiple linear regression,the following results are obtained. The amount of employees＇ donation is significantly different with different fundraising techniques. Annual incomes,position and unit properties moderate the relationship between fundraising techniques and employees＇ donation amount. Fear of losing face doesn＇t have a moderating role in the relationship between fundraising techniques and the amount of donation,while win-face has a moderating role,that is,the stronger desire employees have to win face,the more they will donate when the list of donors and the amount of donations are released.The power distance doesn＇t play a moderating role,but the results of ANOVA show that the employees with strong perception of power distance,they donate more when the organizer is their leader than they do when the organizer is their peer.