新媒体时代高校主流意识形态传播研究

Research on College Mainstream Ideological Communication in the New Media Era

新媒体语境下全面提高主流意识形态传播力和影响力是当前高校面临的重大问题。新媒体的基本特点及新媒体语境下主流意识形态传播对高校意识形态教育既构成巨大挑战,又带来巨大机遇。高校在宣传思想主流意识形态过程中,应充分利用新媒体的优势展开思想政治教学,以扩大主流意识形态影响力。

In the context of new media, the great problem for instititions of higher learning is to improve the spreading power and influence of mainstream ideology, The basic characteristic of new media and the spread of mainstream ideology in the new media context bring about both gerat challenges and opportunities for college ideological and plitical education, In the process of propagandizing of new media for developing ideological and political teaching so as to expand the influence of mainstream ideology.