新常态下我国体育产业发展机遇与战略议

The Development Opportunity and Strategy the of Sports Industry in China under the New Normal

基于新常态背景下,了解体育产业发展过程中,迎来发展政策的支持、体育消费百花齐放、体育经济创新发展的多项机遇,进而为进一步推动我国体育产业在新常态下的发展,提出革新体育管理、优化市场监管体系,调整产业结构、推动多元整合发展,以及发展服务体育、协调国家财务收支的全新发展战略。从而,提高我国体育产业的核心竞争力,促进产业升级与转型。

Based on the background of the new normal, the development of sports industry brings about great opportunities such as the support from development policy, flourishing sports consumption, and innovative development of sports economy, etc., thus further promotes the development of sports !ndustry in our country under the new normal. This paper puts forward the new development strategy： innovating sports management, optimizing the market supervision system, adjusting the industrial structure, promoting the development of pluralistic integration, developing sports services and coordinating state financial revenues and expenditure. This purpose of the paper is to enhance the core competitiveness ability of in sports industry in China and to promote the industrial upgrading and transformation.