“微时代”对主流价值观的挑战及其应对路径

The Challenge of “Micro Age” to Mainstream Values and Its Countermeasures

在互联网及便携式移动通信的支持下,我国已进入"微时代"。"微时代"具有与传统大众传媒时代不同的内涵和特征,对文化传播、社会心理、人际交往和生活方式等产生着强烈的冲击。在"微时代",由于传播主体的大众化、传播内容的多元化、传播方式的自主化、传播环境的扁平化、传播法规建设的滞后性等因素,对主流价值观提出了严峻挑战,而选择什么样的应对路径就成为当前意识形态工作的重要任务。文章提出了五个方面的应对之策,从而利用"微时代"传播的优越性,把控主流价值观的正确方向。

With the support of the Internet and portable mobile communication technology, China has entered the＂Micro Age＂. Compared with the traditional mass media era, the ＂Micro age＂ has different connotations and char-acteristics. It has strong impacts on cultural communication, social psychology, interpersonal communication and li-festyle. The ＂Micro Age＂ has challenged the mainstream values seriously as it has many characteristics such as thepopularization of the media subject, the diversification of the communication content, the autonomy of communica-tion modes, the flattening of communication environment and the lag of communication law and regulation. Thechoice of path to deal with the challenge is becoming an important task for the ideological work. This paper propo-ses the countermeasures in five aspects so that we can hold the correct direction of the mainstream values by takingadvantages of the ＂Micro Age＂.