摘要
在现代食品包装设计中融入中国文化元素,具有迎合国内消费者的民族认同、满足国外消费者的异域文化需求,以及实现中国传统文化现代化的重要作用。因此,有必要充分利用代表中国文化的汉字、色彩和图案及其组合的作用,通过对传统文化的继承和创新,将其纳入食品企业整体品牌策略,以及同现代科技紧密结合等具体路径,更好地吸引国内外消费者对相关食品的注意力,提升相关食品企业市场竞争力。
The integration of Chinese cultural elements in the modern food packaging design, has many important functions, such as catering to the national identity of the domestic consumers, meeting the needs of foreign culture of foreign consumers, and realizing the modernization of Chinese traditional culture. Therefore, it is necessary to make full use of the representative of Chinese culture, such as characters, colors and patterns and their combinations, then through some specific path, including the traditional culture inheritance and innovation, integrating it into the overall brand strategy for food enterprises, and closely integrated with modern science and technology, so that it can attract more attention of domestic and foreign consumers on related food, and promote related food enterprises to enhance market competitiveness.
作者
田贵坤
TIAN Gui-hun(Yong Cheng Vocational College, Yongcheng, Henan 476600, China)
出处
《食品与机械》
CSCD
北大核心
2017年第12期95-97,共3页
Food and Machinery
关键词
包装设计
食品包装
中国文化
文化元素
packaging design
food packaging
Chinese culture
cul- tural elements