刘薇和她的动漫王国

Liu Wei and Her Animation Kingdom

1996年，刚刚大学毕业的刘薇创立了“馨漫园”这个品牌。也许很多人都不会想到，“馨漫园”这粒孱弱的种子最终成长为中国动漫产业里的参天大树——拥有上千万“粉丝”“漫迷”，成为中国最具商业价值与影响力的动漫衍生品品牌……

Liu Wei founded the brand "Simain" upon graduation from university in 1996. To many people's surprise, "Simain" has finally developed into a giant company in the animation industry as the plant flowered from a small seed, which is now China's most valuable and influential animation derivatives brand that has attracted tens of millions of anime fans. Starting from a tiny bookstore, it took her twenty years to make such a breakthrough in commercial circles. Up to now, the company owns more than 8000 self-developed products and has expanded to possess over 1600 chain outlets in more than 40 provinces and cities such as Shandong, Hebei, Henan, Jiangsu and Zhejiang, Guangdong, Xinjiang and so forth. It has become an "aircraft carrier" in the business of animation derivatives in China.