湖南洪江古商城福文化符号研究

Study on Cultural Symbol——Fu in Hongjiang Ancient Commercial City in Hunan Province

洪江古商城是湘西南的商业重镇,商人行事喜好图个吉利且崇尚福文化,从洪江古商城的墙体福字入手,探讨洪江古商城的福文化符号;重点介绍了墙体福字纹造型的寓意及由来,指出它是由喜鹊、仙鹤、鹿、乌龟等四种动物组成,与福文化有关的蝙蝠纹样在洪江古商城家具及建筑中也较常见;古商城通过"福文化"使得来自全国各地的外来移民形成一种共同的内在精神寄托,实现了小范围的民族融合;福文化通过积极地心理暗示为当地商业的发展形成庇佑,以此反作用于商业的发展。

Hongjiang, the ancient commercial city, is the core business town located in the southwest part of Hunan. Businessmen advocate Fu culture for auspiciousness here. Beginning from the character--Fu on the wall of Hong Jiang ancient commercial city, the cultural symbol--Fu in Hongjiang ancient commercial city is discussed. In particularly, the meaning and origin of the texture and sculpt of the character--Fu is stressed, which consist of magpie, red-crowned crane, deer and turtle. Also it＇s common to see the texture of bat in the furniture architecture in Hongjiang ancient commercial city. Thanks to the Fu culture in the ancient commercial city, it makes the immigrants from all over the nation develop the common inner spiritual sustenance so as to achieve a small range of ethnic fusion. The Fu culture stands for blessing for the local business development by the positive psychological implication, feeding back to the development of business.