杂乱抢眼的广告——兼议城镇公共艺术之美

Cluttered and Eye-catching Advertisements——On the Beauty of Cities and Towns' Public Art

本文探讨了城镇中出现各种杂乱广告的原因及解决方法。以游历各地城镇的所见所感为出发点,文章分别从设计数量、设计手法等方面分析了当下城镇公共空间中的广告缺乏美感的原因,指出避免产生大量视觉污染的广告途径,要提升广告设计的艺术性,加强管理与艺术引导,方能构筑具有诗情画意的大家园。

This article explores the causes and solutions for various types of cluttered advertisements in cities and towns. Starting from the point of view of the cities and towns that travelled around, this paper analyzes the reasons for the lack of beauty of the advertisements in the urban public space from the aspects of quantity and design, and points out the way of avoiding a large number of visual pollution ads is to strengthen the artistic design of advertising, enhance management and art guidance in order to build a poetic homeland.