新时代我国入境旅游政策协调与路径优化的审视

Review of China's Tourism Policy Coordination and Path Optimization of Inbound Tourism in the New Era

新时代的历史方位论断是我国发展入境旅游的最好机遇期。针对新时代我国发展入境旅游存在的问题,可以从方针调整、政策导向、规划制定、合作框架、入境签证、理念指导和示范引导等7个维度进行政策协调;从产品、产业、市场营销、市场拓展、旅游形象、旅游服务、旅游接待、可进入性和驻外办事处等9个方面进行路径优化。

The historical position of the new era is the best opportunity for the development of China＇s inbound tourism. There are many problems in developing inbound tourism in our country in the new era,which can be coordinated from the seven dimensions of policy adjustment,policy guidance,planning formulation,cooperation framework,entry visa,concept guidance and demonstration guidance. At the same time,we optimize the routes from the aspects of product,industry,marketing,market expansion,tourism image,travel service,tourism reception,accessibility and overseas offices.