全球化语境下媒介文化生产的价值期许

Reflection on the Value Requirement For Media Culture Production in the Context of Globalization

1990年代以来我国的媒介文化在生产层面发生了整体性的全面更新,这种文化生产同时又被裹挟在深刻的全球化共同语境之中,体现出复杂性与转型性的内在特征。如何为当代媒介文化生产提出更合理的价值期许,成为当代媒介文化研究的最终落脚点。在文化全球化、多元化的前提下重建文化认同,在生产机制转换嬗变的基础上平衡媒介文化生产逻辑,应成为媒介文化生产的核心价值追求。

Media culture in contemporary China,especially since the 1990 s,has undergone a comprehensive renewal at the production level. At the same time,this kind of cultural production has been trapped in the common context of profound globalization. It reflects the inherent characteristics of complexity and transformation. How to put forward more reasonable value requirements for the production of contemporary media culture becomes the ultimate foothold of contemporary media culture research. Under the premise of cultural globalization and diversification,rebuilding cultural identity and balancing the production logic of media culture on the basis of the change and transformation of the production mechanism should become the core value pursuit of media culture production.