懒人听书出版经营管理模式探析

Study on Lazy Listening Book Publishing Management System

采用案例分析方法,以有声书出版公司懒人听书为主要研究对象,结合前人的相关研究,对我国有声书的发展现状进行分析,并有侧重地分析和总结懒人听书的管理模式、运营模式。从企业管理和版权管理两大方面对懒人听书的管理模式进行梳理分析,从产品、价格、渠道和促销的角度对懒人听书的运营模式及特性进行分析,并在此基础上得出对有声书盈利模式、运作管理模式以及运营模式等方面的思考。

The case analysis method is used to analyze the Lazy Listening Book of the audio book publishing company, and the related research about the predecessors in all aspects is referenced. The present situation of the audio books in China is summed up; and the Lazy Listening Book＇ s management model and business model is explored from the perspective of enterprise management and copyright management. Moreover, products, prices, channels and promotions of the Lazy Listening Book are discussed as well. And on this basis, it inqures into sound book profit models, operation and management models and business models.