基于SWOT分析法的海南养生旅游发展策略研究

Development Strategy for Health Tourism in Hainan Based on SWOT Analysis

养生旅游是一种新型的旅游形态,因养生目的而受到越来越多国家和地区的关注。本文对养生旅游做了概括性介绍,以SWOT分析法对海南养生旅游发展进行了详细分析,提出了发展养生旅游的7大策略,包括整合资源、科学规划、实现资源集群发展;完善各项设施,为游客提供更多便利;建立宣传推广平台,扩大宣传力度;进行市场定位,开发针对性产品;挖掘特色养生旅游资源,培育品牌;加强专业人才培养;利用优惠政策,吸引更多客源。

Health tourism is a new form of tourism, which has been paid more and more attention by more and more countries and regions for the purpose of health care. The health tourism do a general introduction to SWOT analysis carried out a detailed analysis of the Hainan health tourism development method, and an- alyzed by SWOT combination strategy, put forward seven strategies, including the development of health tourism, integration of resources, scientific planning, resource cluster development; improve the facilities and provide more convenience for tourists; establish promotion platform, expanding propaganda; market po- sitioning, the development of targeted products; mining the characteristics of the health tourism resources, cultivate brand; strengthen professional training; the use of preferential policies to attract more tourists.