全媒体出版中增强出版的模式研究

Research on the mode of enhanced publication in the omnimedia publishing

媒介融合背景下,传统期刊转型的关键是实现全媒体出版。增强出版以新媒体为载体,以增加论文的内容呈现形式和传播手段为目的,是一种全新的期刊产品形态,是全媒体出版的必然选择。文章探讨增强出版的传播内容,以纸刊增强出版、网页增强出版、微信增强出版为例提出了期刊增强出版的几条路径,以期为期刊数字化建设提供思路和方法。

In the background of media integration,the key to the transformation of traditional journals is to realize the omnimedia publishing. It is an inevitable choice for all media publishing to enhance the publication of new media as the carrier,to increase the content of the paper presentation and means of communication for the purpose of a new periodical product form. This paper discusses the content of the publishing in detail,and puts forward several ways to enhance the publication, such as paper enhanced publishing, web enhanced publishing, We Chat enhanced publishing,etc,in a hope of improving the digital construction of journals to provide ideas and methods.