“重构中国传播学”的时代场景和学术取向

The Epochal Scene and Academic Orientation:Reconstructing Chinese Communication Studies

本文以"引进""采纳""对话"和"重构"四个关键词概括了四十年来中国传播学的发展,指出中国传播学并非学术殖民化的结果,而是和改革开放的时代场景并行不悖。本文提出时代场景决定学术取向,学术取向又要保持其自有理性定力,坚守文化的主体性和人本主义价值观。同时,本文亦对媒介学、公共性、城市和乡村传播研究等新的学术取向进行了评论。

This paper summarizes the development of Chinese communication in the past 40 years with the four key words of ＂introduction＂, ＂adoption＂, ＂dialogue＂ and ＂reconstruction＂. It points out that Chinese communication studies are not the result of academic colonization, and puts forward that the age scene determines the academic orientation. Chinese communication studies should maintain its own rational strength, adhere to the cultural subjectivity and humanistic values.This paper also reviews the studies of media science, publicity, urban and rural communication.