技术创新的市场需求导向——来自消费者选择偏好的问卷分析

Market Demand Oriented Innovation——Evidence from Survey on Consumers' Preference

本文在对企业研究与技术创新的技术推动论和需求引导论回顾的基础上,选取技术创新含量高的手机产品进行问卷调研分析。设计了手机用户(消费者)对手机产品及功能(技术创新含量高)的选择偏好6大评价指标,使用5级评分量化标准进行统计描述与分析。调查的结果显示消费者对高技术创新型的手机产品有着较高的刚性的需求,在可支配的能力范围内,消费者的需求偏好是体现高新技术所带来的功能。结论是当企业的目标是为了满足消费者需求而获得盈利时,消费者的需求行为偏好便会影响到企业的技术创新行为,需求对技术创新就会产生拉动作用。企业的技术创新行为就是一种不断地挖掘和发现潜在市场需求,研究和开发出新产品、新功能以满足其需求,从而,获得竞争优势和收益的过程。

Based on the literature review of Demand-Pul1 Innovation and Technical-Push Innovation theories, this study analysis the consumers' preference to technological innovation-based products of the mobile phone industry by designing questionnaires and adopting sample surveys. The conclusion is that when consumer's preference is to the high-tech products/functions and its demand elasticity is high, consumers' demand and selecting behavior will have a big influence on the enterprise's technical innovation process. This study provides some support for Demand-Pul1 Innovation theory in China.