高科技企业的网络品牌建设

How High-tech Enterprises Build their Internet Brands

随着互联网的日益普及,高科技企业纷纷利用网络平台开展业务,创建了许多了高科技品牌。然而高科技企业具有与众不同的鲜明特点,现有的许多研究成果并不能直接被高科技企业套用。本文针对高科技行业的特点,从互联网给高科技企业的网络品牌建设带来的机遇、挑战,以及高科技企业应采取的对策三个方面分别进行了论述。

As the popularization of Internet, high-tech enterprises find its a perfect media spreading their brands. But most of the published research results can not sever High-tech brand directly, because of their distinguishing features. This article discusses the opportunities, challenges that Internet bring to High-tech enterprises, and the measures that High-tech enterprises should take, according to High-tech's characteristics.