“互动教学法”在市场营销学教学中的实践

Practice of Interactive teaching in Marketing

互动教学法是大学教育中重要的教学方法。基于对互动教学法的重要性,我们通过多种途径实践了营销学教学中的互动教学,说明了互动教学的效果,随后给出了互动教学实践中应注意的问题。

Interactive teaching is an important teaching method in higher education. We practice interactive teaching in marketing through multiple ways, and prove that it's a suitable and effective teaching method. At last, we put out some advices on interactive teaching