我国农产品超市经营模式及发展路径

Food Supermarket Operate Mode and Development Path

农产品超市的经营较农贸市场经营具有提高农产品的流通效率,解决农产品的质量安全等优越性,在欧美等发达国家超市经营的农产品占总消费的80%以上,在我国占比例很低,特别是生鲜超市发展步履维艰。本文通过对农产品超市经营产生的动因及与农产品超市经营相适应的农产品的生产及营销模式分析,分析农产品超市经营实现的条件,进而得出我国农产品超市经营的发展路径。

Food supermarket operates have superiority than farmers market in improving agricultural products distribution efficiency and solving agricultural products quality safety,agricultural products operates in supermarket more than 80% of total consumption in Europe and the United States and other developed countries,in China accounted for a very low percentage,especially fresh supermarkets is struggling development.Based on the analysis of food supermarket operate motivation and production and marketing mode fitting with food Supermarket operates,analyses of the realizing conditions of agricultural products supermarket business,and then come to our country's Food Supermarket development path.