篮球赛事的拟剧呈现及印象管理

Dramatic Presentation and Impression Management of Basketball Games

借助拟剧理论能有效分析篮球赛事的前台、后台、剧班、戏剧实现、后台等,提供一个拟剧理论的角度察看篮球运动的社会表演的可能;通过CBA联赛"球鞋事件"的案例分析发现:赛场表演崩溃会导致联赛声誉和合法性面临挑战;球员球场换鞋的不良互动会导致球员印象管理的危机;而印象管理的艺术认为联赛球员应遵循忠诚、纪律、谨慎等防卫性措施和接受观众等的保护性措施来实施印象管理;建议应妥善处理赛事有关各方的利益关系,互利共生,共同维护良好印象,保证群众的正常娱乐生活。

With the help of the theory of proposed drama,the foreground,background,drama classes,drama implementation,background and so on of basketball games can be effectively analyzed to provide the possibility of social performance of basketball games from the perspective of proposed drama. The analysis of ＂Shoe Incident＂case in the CBA League finds that the collapse of field performance can lead to the challenge of the League＇s reputation and legitimacy,that the adverse interaction of the player＇s field shoe change can result in the crisis of impression management,however,the art of impression management believes that the League players should follow the loyalty,discipline,caution and other defensive measures and accept the audiences and other protective measures for the implementation of impression management. This paper suggests that the interests and relation of all parties in a match should be properly handled,and that all parties should be mutually beneficial and symbiosis,and be together to maintain good impression and to ensure the normal entertainment life of the masses.