摘要
介绍中医文化旅游产业的概念和意义,基于陕西中医药文化旅游产业的开发历史背景和现状,提出了6点中医养生文化旅游产业开发的策略,以期实现中医文化和旅游产业经济增长的双赢。
Chinese medicine cultural tourism is the fresh product of the combination of TCM culture and tourism. This papist, takes Shaanxi as an example, introduces the conception and significance of Chinese cultural tourism and proposes six strategies on how to develop TCM cultural tourism based on resources aml achievements from the past to tnday to get win-win on TCM dissemination and tourism economic growth.
作者
张丽
张焱
ZHANG Li1, ZHANG Yan2(1. Foreign Language College, Shaanxi University of Chinese Medieine, Xianyang Shaanxi 712046. China; 2. Humanities and Foreign Language College. Xi＇an University of Technology, Xi＇an Shaanxi 710048, Chin)
出处
《中医药导报》
2018年第5期10-13,共4页
Guiding Journal of Traditional Chinese Medicine and Pharmacy
基金
国家社会科学基金项目(14BYY017)
关键词
中医文化
旅游
秦岭
陕西
TCM cuulture
tourism
Qinling
Mountains
Shaanxi
