社会符号学视野中的视觉文本信息价值分析框架

A Framework for the Information Value Analysis of Visual Texts from the Perspective of Social Semiotics

基于含义传播的立场，社会符号学在信息价值的视野中详尽关注视觉文本的结构，总结出简明并易于应用的视觉文本信息价值分析框架。这一框架包括三个基本维度：体现着“既有一新近”含义关系的左右维度，蕴含着“理想一现实”含义关系的上下维度，暗示着“中心一边缘”含义关系的内外维度。每一复杂视觉文本的结构都是三项基本维度特定形式的整合，以便传播特定的含义。因此信息价值分析框架的实际应用应当避免简单化。

From the standpoint of meaning communication, social semiotics pays close attention to the composition of visual texts from the perspective of information value, which suggests a framework for the analysis of the information value of such texts. The framework is simple, clear and easy to use. It includes three fundamental dimensions： a left-right dimension a given-new meaning relationship, a top-bottom dimension with an ideal-real meaning relationship and a centre-margin dimension with a central-marginal meaning relationship. Every complex visual text is shaped by integrating specific tbrms of the three fundamental dimensions facilitating the communication of particular meanings. Therefore, it is advisable that simplification be avoided in the analysis of the intbrmation value of visual texts.