论模因:日常生活文化传播机制的再思考

On Memes:An Exploration of the Communication Mechanism of Everyday Life Culture

本文以日常生活文化为研究对象，在模因学与符号学的视阈下，对其深层传播机制展开了综合性考察，试图解决El常生活文化进化及传播中的几个根本问题，即日常生活文化的延续、维持、变异、更新的深层机制及内在动因。结合文化符号学的标出性理论，本文提出日常生活文化是作为文化中项而存在于文化三域之中的；同时，日常生活文化作为模因库，模因则成为其传播活动中的基本单元，因此，每一个模因都先天携带文化中项所特有的、排他性的中项性与无风格性特征。基于此，本文进一步对日常生活文化的模因复制传播规则，此规则背后的权力运作机制，以及传播诸模式进行了深入考察和分类辨析。

Using the theories of memantics and semiotics, this paper ponders everyday life culture and tries to answer basic questions about the evolution and communication of everyday life culture, namely, about the inmost mechanism of the continuation, maintenance, variation and regeneration of everyday life culture. To begin with, according to the theory of Markedness, everyday lifk works as the middle item among the three domains of culture. The meme is the basic unit of everyday life communication. Thus, every meme in the meme pool--everyday life culture-inherits the features of the middle term, which is neutral and non-stylised. This paper goes on to explore the features, rulm and patterns of the meme-replicating communication of everyday life culture