跨文化符号学:新传媒时代文学文化研究的新方法与新领域

Cross-Cultural Semiotics:A New Territory and Methodology for Literary Studies and Cultural Studies in the New-Media Age

跨文化符号学以跨学科与跨文化的理性认知结构为基础，从文化符号的表意与传播之维探寻新传媒时代新型文学的意义生成与传播机制，以此确立了跨文化符号学研究文化符号跨文化传播与接受的理论体系。跨文化符号学从推演逻辑和本体哲学的理论视阈出发考察文化符号在跨文化语境中的表意与传达规律，为比较文学重新审视国别文学与世界文学的可比性与跨越性问题提供了新视角。同时，作为方法论的符号学研究承载的逻辑思维和科学思维亦有利于纠正比较文学研究中的泛文化化问题和随意比附问题，因此应当成为文学文化研究持续推进的新方法与新研究领域。

Cross-cultural semiotics, based on an interdisciplinary and cross- cultural rational cognitive structure, explores the mechanism by which literary meaning is generated and disseminated in the New-Media Age from the perspective of the representation and communication of cultural symbols, thus establishing a theoretical system for the study of how the meanings of symbols are accepted and rejected, interpreted and misinterpreted. Cross-cultural semiotics starts from the perspective of deductive logic and ontology and aims to explore the critical reception of cultural symbols in an alien culture. It offers a new approach to re-examining the comparability and transcendence of comparative literature. In addition, the logical and scientific thinking of semiotic studies is helpful fbr solving the problems of pan-cultural inclination and random adjacency practices in comparative literature studies. Therefore, cross-cultural semiotics should become a new method and a new research field tbr literary studies and cultural studies