面向跨境电子商务的商务英语人才培养——基于64家企业招聘广告的分析

Business English Talents Training for Cross-border E-Commerce——A Study Based on Recruitment Advertisements for 64 Enterprises

基于我国64家跨境电商企业招聘广告的分析表明,跨境电商外贸业务员的工作核心是跨语言网络销售,从业人员要熟悉进出口实务、网络营销知识、外语、跨境电商平台操作技能以及跨文化沟通、系统分析与解决问题的能力等,在具备应有知识与技能的前提下,以学习能力为首的各种能力是影响员工业绩的关键。为此,我们增设跨境电商课程群,充分利用学校学习的群体性与互动性,以问题与任务为导向,切实提升学生思维品质与学习能力;积极推进驻场实习,让学生在真实的工作岗位通过"干中学"直接感悟、总结与掌握工作技能;大力发展国际化办学,让学生在真实的异质文化环境中磨炼跨文化沟通能力。

The analysis of recruitment advertisements for 64 enterprises reveals that, cross-border E-commerce salesperson coordinate the work of cross-language online sales. These salesperson are required to be familiar with knowledges such as importexport operations, online marketing, foreign language, platform operation guides for cross-border E-commerce, cross-cultural communication and system analysis ability. Based on above basic abilities, the comprehensive quality led by learning ability is the key to salesperson performance. Aiming to improve students＇ thinking qualities and learning ability, we newly offer cross-border Ecommerce course cluster making use of the strengthens of group learning and interactive learning in colleges. Moreover, we vigorously develop the patterns of school-enterprise cooperation and international cooperative schooling.