摘要
垄上模式是精准扶贫背景下涉农媒体与现代农业跨界融合的创新示范。垄上频道的"平台化"转型既是涉农电视公共服务功能的拓展、单一广告盈利模式的突围,又是传统电视融合发展的重要路径。垄上频道围绕频道内容产品线、农资渠道产品线和平台数据产品线,构建包括内容平台、关系平台和服务平台三位一体的全媒体集群式三农综合服务平台,衍生出与之对应的三种盈利模式,开放、聚合、社交和跨界是未来传统媒体平台化转型的进路。
The mode of lane is an innovative demonstration of the cross-border integration of agriculture-related TV and modem agriculture in the background of the precise poverty alleviation. The platform transformation of the ridge channel was not only the function expansion of the agriculture-based TV public service and the breakthrough of the merely advertising profit model, but also the important path for the development of the traditional television integration. The platform is constructed around the channel contents production line and the whole media cluster service platform which includes content platform, relation platform and service platform, and derived from the three kinds of corresponding profit models are derived from the ＂trinity＂： open, converged, social and cross-border, which also constitute the road map for the future of traditional media platform transformation.
作者
徐锐
XU Rui(School of Information and Cultural Communication, Zhongnan University of Economics and Law, Wuhan 430073, China)
出处
《编辑之友》
CSSCI
北大核心
2018年第4期18-22,共5页
Editorial Friend
基金
中央高校基本科研经费项目"中国电视节目创新研究"(2015000421)
关键词
精准扶贫
垄上模式
涉农媒体
平台化转型
the precise poverty alleviation
the mode of lane
agriculture-related media
platform transformation
