符号学视阈下移动阅读文本嬗变研究

The Evolution of Mobile Reading Text from the Perspective of Semiotics

从某种角度上说,人类的阅读史也是一部媒介变迁史,每一次媒介技术的重大发展,都会带来阅读模式的根本性变革,进而影响到文本的创作、形态和接受。文章在符号学理论视阈下,认为移动阅读用户文本呈现出三个转向:一是文本创作从封闭转向开放,二是文本形态从单一转向多维,三是文本接受从审美转向消费。

The history of human reading is also a history of media development. Every major development of media technology will bring about a fundamental change in reading mode, which will affect the creation, form and acceptance of text. From the perspective of semiotics, this paper takes such a view that there are three shifts in the text of mobile reading： one is that the creation of text is changing from closure to openness, the other is that the form of text is changing from single to multidimensional, and the third is that the acceptance of text is changing from aesthetics to consumption.