低碳经济时代大学生绿色消费意识及行为研究

Research on Green Consumption Awareness and Behavior of College Students in the Low-carbon Economic Era

目的:了解大学生的绿色消费意识和行为现状,分析影响大学生绿色消费行为的因素,促进大学生绿色消费行为。方法采取整群抽样法抽取徐州市3所本科院校416名大学生,运用《大学生绿色消费意识与行为调查表》和《一般资料调查表》对其进行调查。结果:大学生绿色消费意识处于中等水平,绿色消费模式尚未成为大学生的主流消费模式;男生的绿色消费行为得分高于女生(P<0.05),担任学生干部者绿色消费行为得分高于未担任学生干部者(P<0.05);绿色消费意识的的4个维度均与绿色消费行为呈正相关(P<0.01),生态知识和环境情感对绿色消费行为的影响尤为明显。结论:丰富大学生的生态知识,强化大学生的环境情感,促进大学生的绿色消费行为。

Objective To investigate the status of college students＇ green consumption awareness and behavior, analyze the factors of their green consumption behavior, and promote their green consumption behavior. Methods With cluster sampling method, 416 college students from 3 universities in Xuzhou were investigated, using the Green consumption awareness and behavior questionnaire for college students and self-designed demographic questionnaire. Results The green consumption awareness of college students is moderate, and green consumption pattern has not yet become their mainstream consumption pattern. The score of male students＇ green consumption behavior is higher than the female students＇（P〈0.05）, the score of student cadres＇ green consumption behavior is higher than the non-student？ cadres＇（P〈0.05）. The 4 dimensions of green consumption awareness are all positively correlated with the green consumption behavior（P〈0.01）, especially ecological knowledge and environmental emotion. Conclusion We should try to enrich ecological knowledge of college students, strengthen their environmental emotion and promote their consumption behavior.