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2017年中国网络综艺节目盘点与思考 被引量:4

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摘要 2017年,国产网络综艺凭借着多部播放量过10亿次的头部自制内容、过亿的节目制作费用以及直逼电视综艺的广告赞助费宣布了"超级网综时代"的到来。本文从圈层文化、内容营销、政策变化、平台策略等多个角度对2017年中国网络综艺节目进行了盘点,呼吁节目内容应当向"既要有意思又要有意义"的方向迈进。
作者 李冰 秦亚璐
出处 《中国电视》 CSSCI 北大核心 2018年第3期22-26,共5页 China Television
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