消费的“时间隧道”:时间维度下的现代消费及其变迁

“The Time Tunnel” of Consumption:Modern Consumption and Its Transition under the Dimension of Time

消费社会学领域中相继出现的"符号消费论"、"麦当劳化消费论"和"第三种消费文化论"等理论分野虽然有助于我们从整体上把握现代消费的多样性,可是在理解具体消费现象问题时却往往会面临一个困境:由于在某一具体的消费现象中往往同时存在着消费的功能性、关系性和文化性等价值,我们通常无法借用上述某一消费理论对实际消费生活中的具体消费现象作出令人信服的解释。借用山崎正和在其消费概念理解中所聚焦的时间维度,尝试对凡勃仑以来的消费及消费社会主要理论分野作重新阐释和梳理,可以为解决现代消费理论困境、认识现代消费及其变迁提供一个新的视角。

Due to several values always exist in the same consumption simultaneously, although the theories such as ＂code consumption＂, ＂McDonaldization of consumption＂ and ＂the third consumer culture＂ are good for understanding the variety of modern consumption, each of them can not explain a great deal of our realistic consumption clearly. This paper, by introducing dimension of time to understand the concept of consumption, is aimed to review the main theories in the sociology of consumption and re-interpret modern consumption and its transition.