基于SNA的甘肃省旅游流空间结构研究

Research on the Spatial Structure of Tourist Flow in Gansu Province Based on SNA

文章利用"火车头采集器",以在携程网和百度旅游网站收集到的471篇网络游记为研究对象,运用社会网络法分析外地散客旅游流在甘肃省15个市(州)的空间结构特征。研究表明:全省旅游流网络整体密度低,网络化程度低;网络节点分布不均衡,少数节点在网络中占据中心地位;全省存在7个凝聚子群,子群内部联结密切,子群间联结密度低;网络节点之间等级差异明显,省域空间内未形成完整的旅游线路。基于以上研究结论,为甘肃省旅游业发展提供参考建议。

The paper studies the 471 online travel notes collected by Locoy Spider from Ctrip and Baidu’s travel websites With the social network architecture（SNA） method,the paper analyzes the spatial structure characteristics of foreign individual tourist flow in 15 cities and counties in Gansu province.The results show an overall low density of the tourism network,a low level of networking and uneven distribution of network nodes with only a few nodes occupying the central positions.There are seven cohesive subgroups in the province,with close bond within the subgroup,and loose bond between the subgroup.There is no complete tour route in the province,with clear grade differences between the tour network nodes.Based on the above conclusions,this paper provides some suggestions for the development of tourism in Gansu Province.