自媒体视域下高校思想政治教育运作系统的构建

Construction of University Ideological and Political Education System in We-Media Background

自媒体的崛起开启了信息狂欢的新时代,大学生面临着肆意滋生的谣言、扭曲误导的价值观、错综繁复的信息等信息传播问题。自媒体时代,"议程设置"被消解和重构,媒体"教养"作用逐步崩落,高校应结合传播学重要理论"把关人"、"意见领袖"等,从系统构建、把关人和意见领袖队伍的培养以及媒介素养教育等方面入手加强大学生思想政治教育力度。

The rise of We-media has opened up a new era of information carnival,where university students are surrounded by prevalent rumors,misleading twisted values and messy information.In this era,＂agenda setting＂has been dissolved and restructured and the role of media in cultivation has been declining.Universities should take advantage of such communication theories as Gatekeeper Theory and Opinion Leader Theory to strengthen the ideological and political education by constructing We-Media system,developing the group of gatekeepers and opinion leaders,and promoting media literacy education.