从PC到移动的趋势仍在持续——IAB2017年第二季度及上半年美国互联网广告营收报告

The Trend Continues from PC to Mobile —— IAB Half Year and Q2 2017 U.S. Digital Ad Revenue Report

2017上半年，美国互联网广告营收（以下简称营收）总计401亿美元，Q1大约为194亿美元，Q2大约为208亿美元。针对其中的具体数据与趋势，比如PC到移动转移的扩大化、历史上PC与移动的占比对比，以及2017年QI、Q2、上半年互联网细分领域的数字对比，IAB委托国际知名的普华永道做出了详细的分析报告。

For the first half of 2017, the U.S Digital advertising revenue （hereinafter referred to as revenue） totaled 40.1 billion US dollars, which is about 19.4 billion US dollars for Q1, Q2 is about 20.8 billion US dollars. In view of the specific data and trends among them, such as the enlargement of PC-to-mobile transfer, the ratio comparison of PC-to-mobile in history, and the figures of the Internet breakdown in Q1, Q2 and the first half of 2017, IAB commissioned the internationally renowned PwC made a detailed analysis of the report.