包装色彩人性化设计观

包装设计发展到今天，其先声夺人的色彩设计在市场的基础上，愈加显现出一种对人性的关怀。这种人性化包装色彩设计趋势的出现有社会、个体的原因，也有设计本身发展的需求，其表现的特征倾注在人心理、情感的需求及文化的再现。富于人情味的包装色彩设计，给消费者带来的是亲切温馨或有趣的情感体验，无疑是一把打开消费者心灵的无形钥匙。

During it＇ s development, packaging design attaches greater importance to the spiritual needs of people on the basis of markets.It increasingly reflects the concern of humanity. This trend may be of reasons of the society and individual, and it may indicate the requirements for the development of packaging design itself. The development is characterized by manifesting the culture, as well as the needs of human psychology and emotions. A color design with more humane may present to the customers a friendly and cozy feeling, it serves as a key to the minds of customers.