UI用户界面色彩设计研究

作为承载着用户和外界交流信息的媒介，移动端用户界面也在日新月异不断发展，其中UI设计涉及到品牌形象推广、用户体验和市场竞争等因素。色彩是UI设计中最重要的视觉元素之一，也是最具有视觉感染力的设计要素之一。本文对UI色彩设计中的原则和方法进行研究，分析UI色彩设计对品牌价值和用户体验的影响，以及如何通过UI色彩设计有效和强有力的推广品牌形象并且更好的服务于品牌。

As a vehicle for carrying the communication between user and the outside world, the user interface is developed rapidly. The design of user interface contains brand building, user experience and design strategy. Color is one of the most important visual elements in UI design. This article is based on the research of UI color design principles and methods. It analyses how UI color design influences brand value and the user experience, and how to use UI color design to effectively strengthen the brand building and better serve the brand.