基于嗅觉体验的图形与色彩创意实践探析

在图形与色彩的创意设计中引入嗅觉体验，是跨界的研究，是求新与突破。本文的实践探索与创造性思维活动的过程（直觉、记忆、想象、发散、逻辑）基本相合。通过对嗅觉体验的分析，进行图形与色彩的创意设计，再通过人的视觉作用于生理及心理，从而完成传达的目的。本实践有6个过程：嗅觉体验-直觉思维-联想-“形容词”应用-图形与色彩创意-视觉传达。

Introducing olfactory experience into creative design of graphics and colors is a crossover study, which makes a new breakthrough in the fields of graphic design. In this paper, the practice of exploration is consistent with the process of creative thinking activities （ intuition, memory, imagination, divergence and logic）. Based on the analysis of olfactory experience, the creative design of graphics and colors fulfills its conveying tasks by exerting a physical and psychological influence on people through visual effects. There are six stages in this practice： olfactory experience, intuition thinking, association, the application of adjectives, creative design of graphics and colors and visual communication.