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坚持走西部长材精品之路 不断传播品牌文化

Adhering to producing western best Long-Material and constantly spreading brand culture
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摘要 水钢作为贵州省唯一的全流程建筑钢材生产企业,品牌定位是打造西部长材精品基地。而产品质量是树立企业品牌的奠基石,水钢在打造区域品牌的过程中,一直致力于产品质量的提升。在抓好产品质量的同时,凭借全方位的服务赢得客户的认可,品牌文化不断得到传播。 Shuigang is an only enterprise specializing in production of building steels in Guizhou province, its purpose of brand building is to build a fine long material base in western part of China. The quality of products is the cornerstone to build brands of our enterprise. In the process to build regional brands, Shuigang has been committed to promote quality of products. With both product quality improvement and full service, the products of Shuigang are approved by eustomers, its brand culture has been spread constantly.
作者 吴学林 魏福龙 刘燕萍 Wu Xuelin, Wei Fulong, Liu Yanping(Technology Center, Shougang Shuicheng Iron & Steel (Group) Co., Ltd., Liupanshui 553028, China)
出处 《冶金标准化与质量》 2018年第1期18-20,23,共4页 Metallurgical Standardization & Quality
关键词 质量管理 品牌文化 个性服务 quality control brand culture individual service
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