海口滨海体育旅游项目开发策略思考

Strategic Thinking on the Development of Haikou Coastal Sports Tourism Project

体育旅游业是朝阳产业之一,拥有广阔的市场前景。它是把体育与旅游融为一体的新型旅游形式。通过文献资料法、实地考察法分析海口市滨海体育旅游项目开发问题:对海洋环境带来直接污染;也会带来其他间接污染如生活垃圾。提出滨海旅游开发原则:"海洋强国"原则;"可持续发展"原则;"绿色、环保"原则。提出海口市滨海体育旅游项目开发策略:坚持依法行政,建立海洋环境保护制度;依托体育旅游资源,丰富滨海体育旅游项目;走可持续发展道路;专业人才培养策略;宣传滨海体育旅游项目同时提高参与者环境保护意识;合理利用"互联网+体育"模式。

Sports tourism is one of the sunrise industries,and has broad market prospects.It is the model of sports and tourism integration forms of tourism,this paper analyzes the coastal sports tourism projects in Haikou City,the development problems and principles through literature,field survey method,proposes the strategy development of coastal sports tourism project in Haikou city.