考虑公平关切和过度自信下的低碳供应链决策研究

Low Carbon Supply Chain Decision Under the Background of Equality Concerns and Overconfidence

将公平关切和过度自信概念引入到低碳供应链决策中,研究公平关切系数和过度自信程度如何影响低碳供应链中各企业做出的决策。研究表明,无论零售商和生产商是否考虑公平关切,单位碳减排量都与过度自信程度无关,仅零售商考虑公平关切,且批发价格和零售价格满足某一比例,销售努力水平和市场需求都会随着公平关切系数而增加,仅生产商考虑公平关切,单位碳减排量和市场需求都随着公平关切系数而减少,最后通过数值分析得到验证。

The concept of fairness concern and overconfidence has been introduced into the decision-making of low-carbon supply chain,and the degree of fairness concerns and overconfidence will influence the decisions made by enterprises in the low-carbon supply chain. Research shows that whether retailers and manufacturers consider fairness concerns or not,unit carbon emission reductions has nothing to do with the degree of overconfidence. Market demand would increases the fairness concerns coefficient. Reduction of carbon emissions per unit and the market demand would decrease due to the changes of fair concern factors,which can be proved by the data analysis.