多媒体融合时代我国学术期刊发展的政策导向

The Policy Orientation of Government Management in Chinese Academic Periodicals in the Era of Multimedia Integration

多媒体融合时代,学术期刊的改革和转型势在必行。政府必须从激发学术期刊内部发展动力和活力、市场竞争观念的培养和新媒体技术的应用创新等方面给予引导监督和政策激励,促使学术期刊在多媒体融合时代进行新的功能定位,探索多媒体融合时代学术期刊的经营模式,提高学术期刊的综合影响力,更好地服务我国学术研究和经济社会发展。目标是使学术期刊逐步走上以社会效益为先、经济效益和社会效益相结合的良性发展之路,最终形成品牌优势和国际影响力,增强我国在国际上的学术话语权和文化软实力。

In the era of multimedia integration, the reform and transformation of academic periodicals is imperative. The government must give the guidance, supervision and policy incentives to motivate the development power and vitality of academic journals, the cultivation of market competition concept and the application and innovation of new media technology, which can promote the new functional orientation of academic journals in the era of multimedia integration, explore the operation mode of academic journals in the era of multimedia integration, improve the comprehensive influence of academic journals, and better serve China＇s academic research and economic and social development. The goal is to make academic journals step by step on the road of benign development combined with social benefits, economic benefits and social benefits, and finally form brand advantage and international influence to enhance our academic discourse power and cultural soft power in the world.