浅析O2O对互联网营销模式的影响

Analysis of the Influence of O2O on Internet Marketing Model

随着互联网技术的成熟和普及,我们进入了"互联网+"时代,多种互联网线下营销模式在此背景下应运而生。O2O的出现打破了传统互联网营销只做线上的经营模式,它将线上虚拟经济和线下实体店面结合,在一定程度上影响了我们的消费行为,促进了传统互联网营销的创新和发展。首先分析了互联网营销的概况,进而分析了O2O对互联网营销模式的影响,提出了促进O2O及互联网营销健康发展的对策,旨在创新互联网营销方式,使其向着数据化、智能化和实体化方向发展。

With the development and popularization of Internet technology, we have entered the era of ＂Interact ＋ ＂, in which various Internet and offline marketing models have emerged. O2O appear to break the traditional Interrier marketing just do online business model, it combines online and oftline virtual economy entity store, to a certain extent, affected the us consumer behavior, to promote the innovation and development of traditional Internet marketing. First analyzes the general situation of Internet marketing, and then analyzes the O2O influence on Internet marketing model, puts forward the countermeasures to promote the healthy development of the O2O and Internet marketing, Internet marketing aims to innovation, making it develop towards digital, intelligent and materialization.