摘要
"拍照赚钱"APP是移动互联网模式下的一种自助服务模式,为企业与会员双边提供服务,具备双边市场典型特征.本文在充分理解题意及合理假设的基础上,建立了相关核算公式及数学模型,给出了该平台的任务定价策略.并列举实例,分析任务完成的影响因素,提出捆绑式组合的新方法,以提高任务的完成率.
＂Take pictures and make money ＂APP is a self-service model in the mobile Internet mode,providing services for both sides of enterprises and members,with typical characteristics of bilateral markets. In this paper,based on fully understanding it and reasonable assumptions,established the related calculation formula and mathematical model,gives the task platform pricing strategy. On this basis,an example is given to analyze the law of price,and a new method of bundling combination is put forward to improve the completion rate of the task.
作者
徐芹
XU Qin(Gansu University of Chinese Wedicine, Dingxi 743000, China)
出处
《中央民族大学学报（自然科学版）》
2018年第1期49-52,86,共5页
Journal of Minzu University of China(Natural Sciences Edition)
基金
定西师范高等专科学校一般项目(NO.TD2016YB10
NO.TD2016YB09)
关键词
APP
任务定价
效用函数
捆绑组合
APP
Task pricing
Utility function
Bundled combination
