养育快乐的孩子——流行育儿杂志中亲职话语的爱与迷思

Raising a Happy Child:Love and Myth in the Parenting Discourse among Popular Childrearing Magazines

当前中国的亲职话语正在发生变化,大众媒体经常传播养育快乐的孩子的重要性以及如何养育快乐的孩子。文章通过对流行育儿杂志《父母必读》2004年至2014年"特别策划"中部分文本的话语分析,探究了专业知识话语和消费文化的话语对当前理想儿童的建构。结果发现,杂志文本再现了儿童应该拥有属于自己的童话世界的儿童观和教育观,建议父母对孩子进行"爱的教育",包括情感投入、时间投入、金钱投入和以孩子为中心、养育快乐的孩子。话语分析的结果显示,养育快乐的孩子不过是一种话语修辞。它承载和传播的是专业主义、密集亲职和消费主义意识形态,支持了当前的政府治理模式,参与促成儿童教育的"亲职转向",对母亲身份和角色的建构以及儿童照顾安排等方面产生了重要影响。

The discourse of parenting is changing nowadays as popular media have expanded on a discussion of the importance as well as ways to raise a happy child. This article examines the section on discursive construction of the issues of a popular child-rearing maga- zine ,A Must-Read for Parents （＂ Fumubidu＂ ） ,from 2004 to 2014, to identify how the intersection of discourse analysis of childrearing and that of commercial culture has affected the construction of an ideal child. The findings include that ： there are ideals and worldviews on education that belong to children established by the magazine. Also, parents are encouraged to conduct child-centred ＂education of love＂in their approach to the child, including investing in time, emotions and money, in order to raise a happy child. Raising a happy child is only a kind of discourse rhetoric that is built on the ideology of professionalism, intensive parenthood, and consumerism. It sup- ports the government＇s administrative emphasis on assisting the parents to make ＂a turn in their parenting＂ of children＇s education. Such emphasis has helped construct the standardized motherhood and significantly affected the role of mothers in childcare and their kids＇ growth.