摘要
竞技体育与体育赞助的整合是一种新兴的体育经济现象 ,这种整合作用对赞助商及被赞助的竞技体育会产生一定的效应。
The integration of contest sports and sports sponsorship is a new phenomenon in the economics of sports. In this paper, the possible effects of this integration on the sponsors and on the sports being sponsored were elaborated. The ways to promote the healthy development of sports sponsorship in our country were discussed.
出处
《浙江体育科学》
2002年第3期7-9,共3页
Zhejiang Sport Science
关键词
体育赞助
体育经济
市场营销
整合作用
sports sponsorship
economics of sports
marketing
integration
