我国广告产业区域专业化水平十年变迁

National Ad Industry Professional Level Change in 10 Years

本文主要通过对中国各省市十年间广告产业发展的区位商、集中系数等指数的分析,得出我国广告产业具有地区发展非常不均衡,产业发展梯度差异大;极少数地区广告产业的发展远超全国平均水平,但是绝大多数地区的发展都处在较低的水平。各省市的广告产业专业化普遍发展,呈现地区差异明显,聚集状态明显的特征。

This paper focus on the location quotient and concentration coefficient index analysis of the provinces and cities of China advertising industry development in ten years. It is concluded that China＇s advertising industry with regional development is not balanced, and industrial development gradient has big difference. Consider the advertising industry development level of these provinces, very few areas are far more than the national average, but the development levels in most areas are in the lower level. The advertising industry in various provinces and cities are professional developed but the regional differences and the characteristics of the aggregation state are obvious.